JOB DESCRIPTION
TITLE OF POST: Culture & Placemaking Social Media Executive Freelance
RESPONSIBLE TO: Senior Marketing Manager
Rate: £150 per day 3 days a week
HOURS: 21 hours per week. Evening and weekend work will be required
CLOSING DATE: Friday 22nd May 2026
JOB PURPOSE
As part of our ambitious plans for culture, creativity and regeneration, we are now looking to appoint a freelance social media executive to work closely with the RDA’s Culture and Placemaking team, partners and stakeholders to:
- Work closely with the borough’s rich arts and cultural sector, visitor attractions and diverse businesses to generate engaging content for our social media channels.
- Create content to support the team in raising the profile of the borough. We want to:
- Attract new visitors to the borough and encourage them to stay longer,
- Encourage creative businesses to set up home here and;
- Build audiences for cultural programmes from across the borough and beyond.
- Apply insights and analyse content to identify what content does and doesn’t work
- Liaise with the wider marketing team to plan and execute content and administrate websites if required..
- Engage in and articulate hyperlocal place based identities, including high streets and town centre districts.
- Help us tell residents and visitors Rochdale’s story as a great place to live, work and play!
BACKGROUND TO THE ROLE
This is a big moment. Almost a decade of regeneration is reshaping our place, delivering new transport, leisure, culture and business opportunities with culture and heritage at its core.
We have exciting new strategies in place for Creativity, Cultural Assets, Visitor Economy and Events. We have the investment to help us to achieve our goal of being a creatively ambitious borough where our diverse communities enjoy equal access to experience; creating, working and learning through great art and culture. It is a vibrant destination that residents are proud to shout about, and visitors want to discover. It will bring economic growth and social benefit to residents across the borough.
We want you to seek out the stories and communicate them in an exciting dynamic way to residents and people who have yet to discover all that Rochdale has to offer.
PERSON SPECIFICATION
Education and Qualifications
- Degree which includes marketing
- Demonstrable experience of delivering successful social media campaigns
Experience
The ideal candidate should have:
- Excellent proficiency in both written and spoken English, enabling effective communication and the creation of engaging content.
- A proven track record of creating exciting, dynamic copy.
- A proven track record of creative content creation for social channels.
- A professional and creative portfolio, showcasing their work to date.
- Experience with social media platforms such as LinkedIn, Instagram, TikTok and YouTube.
- An analytical approach with the ability to strategise content creation across multiple social channels.
- Proficient experience working with graphic design software such as Canva, as well as confident video editing skills, showcasing the ability to enhance visual elements of social content.
- Understand organic SEO and the part which social media plays in this.
- Thorough understanding of GDPR.
- Experience in administrating websites
Skills and Abilities
- Excellent communication and interpersonal skills to engage with a wide range of stakeholders.
- Strong marketing and promotional skills, with the ability to create compelling content for various platforms.
- Proficiency in digital marketing tools, social media platforms, and content management systems.
- Exceptional organisational skills coupled with meticulous attention to detail, guaranteeing accuracy and precision in asset creation.
- Strong time management abilities, enabling efficient handling of multiple tasks and meeting deadlines.
- Strong interpersonal skills, with the ability to develop and maintain close relationships with key stakeholders and external agencies.
- Ability to work independently as well as collaboratively in a team environment.
Personal Attributes
- An interest in Arts & Culture
- A commitment to promoting Equality, Diversity and inclusion
- Proactive and self-motivated approach, displaying a willingness to conduct research and independently contribute innovative ideas.
- A commitment to partnership working, to listening to a variety of stakeholders and taking ideas forward.
- Enthusiasm and a willingness to develop knowledge of Rochdale and a passion for promoting the local place and extending reach.
- Professional and diplomatic approach when dealing with stakeholders and sensitive issues.
- Ability to understand, demonstrate and apply RDA values.
Rochdale Development Agency has agreed some core values which guide the way in which we work:
Performance: we are a performance-based organisation focused on achieving results
Respect: we show respect for our colleagues, partners and clients
Integrity: we act with integrity
Development: we are committed to continuous development and improvement
Excellence: we strive for excellence
This job description and person specification are intended to outline the general nature and level of work performed by employees within this role. They are not an exhaustive list of duties, responsibilities, skills, or qualifications required.
Please apply via the RDA application form
If you have any questions or would like an informal chat please contact:
Alison Salas, Senior Marketing Manager, a.salas@investinrochdale.co.uk 07946 641588
