Join us at a pivotal time for Adult Social Care in Salford!

Salford City Council is strengthening its Adult Social Care leadership as part of a wider programme of service development, integration and improvement across mental health services.

We are recruiting to a number of key roles across our Mental Health Social Work and AMHP services. These roles sit at the heart of delivering statutory responsibilities, improving practice quality and shaping how services operate across the wider system.

This is an opportunity to:

  • Be part of a stable and experienced leadership team
  • Contribute to meaningful service improvement and change
  • Work in a system where partnership working is critical and valued
  • Influence how services are delivered at both operational and strategic levels
  • We recognise the pressures within Adult Social Care and are committed to creating an environment that balances high support with high challenge, enabling staff to deliver safe, effective and person-centred services.

Principal Manager Mental Health Social Work Service
Salford City Council | Adult Social Care and Health Partnerships
Grade 5C | £59,255 £61,343
Location: Civic Centre, Swinton

We are recruiting to a key senior leadership role within Adult Social Care, providing strategic and operational leadership across Mental Health Social Work services and the AMHP Hub.

This is a high-impact role, responsible for ensuring the effective delivery of statutory duties under the Care Act, Mental Health Act and associated legislation, while driving service improvement, performance and partnership working across the system.

About the role

As Principal Manager, you will:

  • Provide overall leadership and oversight of Mental Health Social Work and the AMHP service
  • Be accountable for service performance, quality, and continuous improvement
  • Lead organisational change, improvement programmes and service development aligned to strategic priorities
  • Work closely with partners across health, police and wider systems to ensure effective, coordinated delivery
  • Use data, insight and evidence to drive high standards of practice and decision-making
  • Represent the service at a senior level, including in complex forums such as safeguarding, MAPPA and multi-agency panels

You will play a central role in ensuring services are safe, legally compliant, financially sustainable and focused on outcomes for adults.

What we’re looking for

We are seeking a credible and experienced senior leader who:

  • Has substantial experience within Adult Social Care and statutory mental health services
  • Brings strong knowledge of the Care Act, Mental Health Act, Mental Capacity Act and associated frameworks
  • Has a proven track record of leading services through change and improvement
  • Is confident operating in complex, high-demand environments, balancing risk, performance and system pressures
  • Can build strong, effective relationships across organisational boundaries
  • Demonstrates clear, values-based leadership, with the ability to motivate, challenge and support teams
  • You will be comfortable working at pace, navigating ambiguity, and making informed decisions in complex situations.

Why Salford

This is an opportunity to:

  • Shape and influence mental health social work services at scale
  • Work within a system that values partnership, innovation and continuous improvement
  • Lead experienced teams delivering critical statutory functions
  • Contribute to wider transformation across Adult Social Care

We recognise the demands of the role and are committed to providing:

  • Strong peer and senior leadership support
  • Opportunities for continued professional development
  • A culture focused on high support, high challenge and continuous learning

Interested?

We encourage informal conversations prior to application; please get in touch with John Fenby (john.fenby@gmmh.nhs.uk, 07423 117 614) with any questions. These are important leadership positions and we want you to fully understand both the expectations and the opportunity.

To apply, please submit your latest CV and a supporting statement outlining your suitability to the role requirements via the greater.jobs platform.

Want to know more about Salford?
As an authority we are dedicated to improving the lives of our residents, and as an employer we are passionate about helping individuals to thrive in their work. We are committed to developing a diverse and inclusive culture and are proud of our professional accreditations which champion this.

Find out about our city as a place to live, work & grow, and learn more about the amazing work we are doing. You’ll also find out about the wealth of benefits we have to offer you on our Salford pages!

Privacy Statement and Data Protection
Our core data protection obligations and commitments are set out in the council’s primary Recruitment and Employment Privacy Notice which can be found at https://www.salford.gov.uk/gdpr.

Supporting Documents

Principal Manager - Mental Health role profile

Ready to apply?

Location

Chorley Road, Swinton, Salford, M275DA, United Kingdom

Job ID

2962

Supporting You Through Every Step of Your Journey

We want every candidate to feel welcomed, informed and confident when applying for a role with us.

This section brings together everything you need to succeed - from guidance on writing an authentic application to understanding how to use AI responsibly.

You’ll also find information about our Greater Manchester commitments, including our inclusive employment schemes and standards, as well as tools to help you explore your potential pay, benefits and entitlements. We’re here to ensure you have the support you need at every stage.

Working for a local authority in Greater Manchester

Local authorities across Greater Manchester are proud to be part of a shared commitment to widening access to employment and ensuring that everyone has the opportunity to thrive.

These commitments span a number of long‑standing schemes and initiatives designed to open doors, remove barriers and ensure all applicants feel valued and respected throughout their employment journey.

Greater Manchester Good Employment Charter

People in an urban setting with a car, buildings, and recycling bin.

Greater Manchester Good Employment Charter

Find out more

Our Guaranteed Assessment Scheme

Cityscape with people, aircraft and military vehicles.

Our Guaranteed Assessment Scheme

Find out more

Greater Manchester Continuous Service Commitment

People, buildings, and a van in a purple cityscape.

Greater Manchester Continuous Service Commitment

Find out more

Greater Manchester People Inclusion Standards

People with disabilities and different backgrounds in a community

Greater Manchester People Inclusion Standards

Find out more

Your Pay, Your Benefits, Your Future

Explore easy‑to‑use tools that help you understand your take‑home pay and how different employment situations may affect the financial support available to you and your household.

  1. Calculate Your Take‑Home Pay

    Use this salary calculator to estimate your net pay after tax, National Insurance, and pension contributions.

    Estimate your Income Tax for the current year (Gov.uk)

  2. Check Your Benefits Entitlement

    See how changes in employment, hours or salary may affect your benefits and household income.

    Turn2us Benefits Calculator

Applying Authentically With AI: Our Greater Manchester Approach

Across Greater Manchester’s local authorities, we want to hear your genuine experiences, skills and motivations, expressed in your own words.

To keep our recruitment process fair and inclusive, please complete your application personally and follow the instructions carefully. AI can be used to support you - for example, to help structure your answers or as a reasonable adjustment - but your application should still reflect your authentic voice.

Applications that depend too heavily on AI‑generated content may not progress to shortlisting.

This guidance outlines acceptable and unacceptable uses of AI, along with suggestions for using it in a way that supports you while keeping your application true to you.

  1. What Is AI and How Do We Use It Across Greater Manchester?

    AI refers to technology that can create or refine content, such as text, ideas, summaries, or planning. It can help improve productivity, problem-solving, and creativity.

    We’re open to using innovative digital tools where they can help us work smarter and deliver better services for our residents. However, every use of AI is carefully considered to make sure it is ethical, responsible, and aligned with public-sector values.

    When it comes to recruitment, we take a human-centred approach.

    This means:

    • A trained hiring manager reads every application

    • Shortlisting is based on objective criteria required for the job

    • Interviews are conducted in person or via teams by the hiring manager for the role

    • All hiring decisions are made by hiring managers, not algorithms

    AI does not make decisions in our recruitment process and our managers are being upskilled to spot AI in applications, particularly when this might have been used in a way that doesn’t feel genuine. If something in an application raises a question or concern, we will test this out with assessments or at the interview stage to confirm authenticity.

    Our aim isn’t to catch anyone out but to make sure we’re getting to know the real you, giving every candidate a fair chance and finding the right person for the role.

  2. Using AI in Your Application

    When it comes to job applications, what matters most to us is you. We want to see your personality, your experience, and what excites you about joining our team. 

    We recognise that AI can be a helpful tool to support accessibility during the application process. If you choose to use AI for support, please read the instructions carefully and make sure your application is written in your own words, reflecting your genuine skills, knowledge, experience and enthusiasm.

    We’re looking forward to hearing your story.

  3. How to use AI Effectively and Responsibly

    Your application is your chance to show us:

    • Who you are

    • What you can bring

    • The values you hold

    • Why you want to make a difference

    AI can help you organise your thoughts or improve clarity but it cannot express your unique voice, experiences, or motivations.

    AI is most helpful when used to:

    • Help you structure the information you are providing to evidence the criteria

    • Give examples of how to use STAR (Situation, Task, Action, Result)

    • Proof-read to highlight grammar or spelling errors

    • Provide inspiration if you're finding it difficult to find the right words to explain something

    But remember: your honesty, lived experience, and motivations are irreplaceable.

  4. Do’s and Don’ts for Using AI in the Recruitment Process

    Do:

    • Use AI as a supportive tool, not a replacement

    • Ask AI to help tidy up your writing or clarify structure

    • Use it to brainstorm examples, then rewrite them in your own voice

    • Reflect on AI suggestions and adapt them to match your experience

    • Use AI to help with research, but express your understanding yourself

    Don’t:

    • Copy and paste AI-generated content directly into your application

    • Let AI exaggerate or invent experience you do not have

    • Rely on generic statements that don’t reflect the specific role requirements

    • Remove your individuality, we want to hear your voice